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Tuesday, March 5, 2024

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Polish cities pitching for international investors at Cannes

Poland: strong and stable – this was the motto of the Polish delegation during MIPIM 2023. Polish cities and the Polish Investment and Trade Agency presented the country’s investment offer to attract international investors from the real estate industry. 

MIPIM continues to be the major international event for industry professionals from around the world to establish valuable connections and nurture partnerships that

can lead to new investment opportunities. It also remains the key global event to source capital for real estate’s core and emerging asset classes. Investors are in the DNA of the show, comprising a quarter of attendees. 

What do Polish cities have to offer?

Warsaw, in order to successfully compete with other cities in Europe and the world, has selected areas of economic excellence that are the most promising for the city in the period until 2040: the creative sector, including modern craftsmanship, the computer games industry; the agri-food sector, using biotechnology and taking into account the bioeconomy; the modern business services sector with a central point in the form of specialist services and taking into account their creative nature; the green municipal economy, taking into account the principles of the circular economy and the economy of sharing; the start-up support center for Central and Eastern Europe with an indication of the specific function of Warsaw as a “door” to the European Union.

“In the face of the energy crisis, the coronavirus pandemic and the war in Ukraine, it is crucial to build strong business relationships and attract responsible investments that create added value for our city. During the fair, we will present Warsaw as a city that creates excellent conditions for the development of investments, as well as offering a high quality of life for talented people. Qualified staff, a leading academic center, a wide range of top-quality real estate are just some of the city’s assets that make Warsaw a source of new ideas, innovations and business relations,” said Michał Olszewski, vice-president of Warsaw, who led the city delegation at the fair.

The Łódź delegation was headed by President Hanna Zdanowska and First Deputy Mayor Adam Pustelnik took part in many business meetings and events. “This year, Łódź celebrates the 600th anniversary of its founding. This provides us with the perfect moment to take a look at the way the city has been transformed from a textile powerhouse to a modern metropolis, and to discuss the prospects and directions for its further development,” he said. 

“The strength of Łódź has always been its citizenry: people who are ambitious, enterprising and resourceful. It is worth noting that a characteristic feature of our city has always been its multiculturalism and as a result its openness and tolerance for people of other nations, cultures and religions. People from abroad feel at home and safe in Łódź and willingly join the local community, taking up work in its companies and educational courses and in its schools and universities. The city’s revitalization program, supported by EU funds, has entered its implementation phase and its former industrial buildings, tenement houses and other public space (streets, parks and squares) have undergone comprehensive renovation. City-forming, municipal and private mixed-use investments (e.g. EC-1, Monopolis, Fuzja, Manufaktura) have already become flagships for the city,” said Zdanowska.

Łódź’s authorities, together with Michał Olszewski, the Deputy Mayor of Warsaw, also took part in the discussion ‘Duopolis – Discover the investment potential of Central Poland: Warsaw & Lodz.’ The cities’ authorities discussed the potential for synergy between the two neighboring metropolises of Warsaw and Łódź. 

This year, Poznań promoted 16 investment areas. As many as 12 of them are intended for residential or service development. “The investment offer for this year’s MIPIM fair, composed of many interesting areas, diverse in terms of size, location and functions of the properties, may be of interest to investors with different profiles,” said Bartosz Guss, the Deputy Mayor of Poznań.

Poznań also received awards, taking 2nd place in the “Business Friendliness” category and 7th place overall in the annual “European Cities and Regions of the Future” rating published by fDi Intelligence.

Wrocław was also recognized at Cannes! The capital of Lower Silesia took the following places in the medium-sized cities category: 1st place in the “Business Friendliness” category, 4th place in “Economic potential,” 5th place in “Foreign direct investment strategy,” 5th place in “Human capital and lifestyle” and 3rd place in the overall ranking of European Cities of the Future 2023.

Gdańsk also prepared a rich offer of investment projects for this year’s MIPIM. “During this year’s fair, Gdańsk is presenting a wide range of projects that confirm the attractiveness of the metropolis for investors from all over the world. These include New Port 2030+, which concerns the development of the New Port district using a public-private partnership formula. Public facilities, such as a swimming pool and council flats, as well as commercial facilities will be built on an area of around 14 hectares,” said Aleksandra Dulkiewicz, the Mayor of Gdańsk.

“Gdynia’s economy is mainly focused on the port industry and the business services sector. It is an ideal place for new investments, especially those related to services, offices or high-tech production. In addition, numerous cultural and sporting events attract tourists all year round, which opens up many opportunities for the hotel and tourism industry,” said Katarzyna Gruszecka-Spychała, Deputy Mayor of Gdynia.

At this year’s Cannes fair, the city of Gdynia presented two investment plots. The first, with an area of 1.88 ha, is located in the seaside district of Orłowo. Its location near a landscape park and a historic palace complex makes it an excellent place for a hotel investment, both for leisure and conference purposes.

The second plot, with an area of 33 hectares, is located in Chwarzno. New residential buildings and housing estates are being built in the Chwarzno-Wiczlino district, making it the area with the highest population growth rate in the city.

Sylwia Ziemacka
Sylwia Ziemacka
“I believe our unique selling point is that we focus on what brings us together. Poland Weekly offers something you will not find anywhere else: a truly international and unifying perspective focused on content that builds cooperation and mutual understanding. This attitude doesn't make us naïve, but it allows us to focus on mutual understanding and a search for solutions. There are so many new challenges that we are all facing, such as energy transformation, climate change and supply chain disruption, to name but a few. By working together and sharing good practices, we can achieve so much more.”
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