In this episode, we sit down with Wojciech Borowski, Group CEO of McCANN Poland, a true titan of the creative industry both in Poland and internationally. Wojciech shares the captivating story of building business successes through the “Truth to Impact” philosophy. He reveals the strategies behind creating an award-winning campaigns, realized in partnership with Mastercard, to address the wave of Ukrainian refugees in Poland following the Russian invasion in 2022. He also opens the doors to McCANN Poland, discussing the pillars of organizational and personal growth. Join host Magda Petryniak as they explore the secrets behind McCANN Poland’s revolutionary approach.
Poland’s Housing Boom: Affordable Living and Lucrative Investments in 2025
Poland's housing market is undergoing a remarkable transformation, offering a unique blend of affordability, modernity, and investment potential. As the country continues its upward...
Poland’s EU Presidency
On January 1, Poland assumed the presidency of the EU Council, stepping into a pivotal role at a time when Europe faces critical challenges....
Poland 2025: Economic Growth
According to economists from mBank, Poland’s ability to combine structural investments with resilience to external challenges will be key to maintaining its upward trajectory.As...
Cabinet of European Art
The Bohdan and Varvara Chanenko National Museum of Art in Kyiv is one of the most important museum institutions in Eastern Europe, with collections...
Strongwomen
The temporary exhibition at the Museum of Krakow takes place over 100 years after the announcement of the decree on voting rights for Polish...
