From Refugee Support to Global Impact: McCANN Poland’s Revolutionary Approach
In this episode, we sit down with Wojciech Borowski, Group CEO of McCANN Poland, a true titan of the creative industry both in Poland and internationally. Wojciech shares the captivating story of building business successes through the “Truth to Impact” philosophy. He reveals the strategies behind creating an award-winning campaigns, realized in partnership with Mastercard, to address the wave of Ukrainian refugees in Poland following the Russian invasion in 2022. He also opens the doors to McCANN Poland, discussing the pillars of organizational and personal growth. Join host Magda Petryniak as they explore the secrets behind McCANN Poland’s revolutionary approach.
