The Recreational Investment Market in Poland
The recreational investment market in Poland is developing dynamically, responding to growing demand for real estate that not only offers comfortable leisure but also the potential for generating income.
The real estate market in Poland is expanding rapidly, and its investment and premium segments are undergoing significant changes. It is essential to distinguish between two types of clients: those purchasing property for personal use and investors seeking attractive forms of capital allocation.
In recent years, there has been a notable rise in interest in recreational properties located in natural surroundings, offering not just real estate but also unique tourist experiences.
Investments In Nature
Investment clients are increasingly choosing locations surrounded by nature that guarantee peace and unique experiences. We are seeing growing popularity in properties located in picturesque, quiet areas far from large metropolitan centers. Examples include investments in Karwica in the Masurian Lake District or the Tuchola Forest, where the unique setting among forests and lakes is a key advantage.
The rising popularity of the slow life trend and the merging of tourism with remote work are making recreational investments year-round business ventures rather than just seasonal getaways.
Today’s client seeks more than just an apartment – the year-round concept of the investment, including the tourist product, is what counts. Events like “Owl Nights” or “Animal Tracking” enhance the offer and allow the property to generate revenue outside of the summer season.
Key Trends In The Recreational Investment Market
In recent years, macroeconomic factors have had a huge impact on the real estate industry. The pandemic and the war in Ukraine changed market dynamics – previously popular tourist destinations saw a decline in customers, while large cities struggled with oversupply. Additionally, stricter credit policies limited the ability to buy real estate on credit, increasing the importance of cash investors.
One of the key trends is the growing interest in remote work, which has contributed to increased popularity of investments in smaller towns near major cities. The concept of workation (combining work and vacation) has spurred growth in the short-term rental market in places such as Jastrzębia Góra or Puck.
Clients are increasingly choosing locations away from urban noise, such as the Masurian Lake District, Kashubia, or the Tuchola Forest. Property owners are investing in year-round attractions like wellness, saunas, outdoor activities, or workation options. It is crucial to tailor packages to different target groups: families, companies, nature lovers, sports enthusiasts, or slow travel fans.
To increase the attractiveness of investments and appeal to diverse customer groups, it is essential to introduce dedicated marketing strategies, including:
- thematic stays – wellness (yoga, saunas, massages), birdwatching, fishing trips, forest bathing
- workshops and events – handicraft classes, local product tastings, nature photography courses
- long-term workation stays – packages for remote workers
- stays for small companies – integration trips, training, networking meetings
- marketing and PR campaigns – influencer marketing, organizing press trips, media relations
- cooperation with local partners – restaurants, tour operators, local spas, cooking workshops
Poland is a country full of extraordinary places that offer unforgettable tourist experiences. In Olsztyn, Omega Lake Apartments offer ideal conditions for workation, combining comfortable accommodation with pool and sauna relaxation. In Karwica, the Zapach Lasu Apartments promote closeness to nature through slow life workshops, birdwatching, and scenic bike trails around Lake Nidzkie.
Sea landscape lovers will find peace in Enklawa in Krynica Morska, where bird picnics, trekking trails, and educational tours await. Meanwhile, Osada Zamkowa in Pasym attracts fishing enthusiasts, slow food lovers, and winter attractions like sleigh rides and cold-water swimming. In Kashubia, Barkocin and Borowy Młyn offer kayaking, mushroom picking, and wildlife tracking trips. In Orle, Zasypane Mazury Apartments invite guests to enjoy fishing, beekeeping workshops, and sauna experiences. On Sobieszewo Island, Baltic Line offers ecological slow travel, bike escapades, and unique tours to Mewia Łacha to observe seals.
Each of these locations guarantees unique experiences, combining nature, activity, and relaxation in a distinctive Polish style.
Luxury Real Estate Market – Shifting Investor Priorities
The premium segment in Poland is evolving. Luxury investments by the sea, in Kashubia, or in the mountains are no longer just holiday homes for their owners – more and more often they combine recreational functions with short-term rentals.
German clients, who are important to the Western Pomeranian region, contribute to steady demand in locations like Świnoujście or Kołobrzeg throughout the year.
However, the luxury apartment market in Poland faces challenges. Despite the very high quality of construction, rental profits remain relatively low compared to Western Europe. Operating costs are rising, while rental prices are constrained by market realities.
Outlook For The Future
In the coming years, a key focus will be the further development of investment concepts combined with tourist products, which will help mitigate the risks of seasonality. Equally important will be adapting to new legal regulations on rentals and the increasing professionalization of property management.
Poland remains an attractive market for investors – its excellent geographic location, developed infrastructure, and high standard of services are strong advantages. An increasing number of companies are expanding abroad, which may bring new opportunities for domestic firms, especially in the short-term rental segment.
Recreational investments in Poland hold immense potential, especially in the context of changing tourism trends and the growing popularity of slow travel. The key to success lies in diversifying the offer, promoting local attractions, and implementing effective marketing strategies, including influencer partnerships and the development of themed events.
In the long term, investors should focus on year-round rentals and creating unique experiences that attract clients throughout the year.
This year and the coming years will bring continued changes in the investment and premium real estate sectors.
The main challenges facing the recreational investment market include legal regulations around short-term rentals, rising property maintenance costs, and the need to adapt offers to changing customer needs.
At the same time, the development of slow life tourism, the growing popularity of workation, and the desire to own a personal retreat indicate further growth in this market segment.
Effective use of marketing strategies and influencer marketing will also be crucial for increasing the visibility of investments. Despite these challenges, Poland remains a country with immense investment potential, offering a unique combination of high real estate standards with one-of-a-kind natural surroundings.
