In this episode, we sit down with Wojciech Borowski, Group CEO of McCANN Poland, a true titan of the creative industry both in Poland and internationally. Wojciech shares the captivating story of building business successes through the “Truth to Impact” philosophy. He reveals the strategies behind creating an award-winning campaigns, realized in partnership with Mastercard, to address the wave of Ukrainian refugees in Poland following the Russian invasion in 2022. He also opens the doors to McCANN Poland, discussing the pillars of organizational and personal growth. Join host Magda Petryniak as they explore the secrets behind McCANN Poland’s revolutionary approach.
Woshwosh makes a splash
Data from the European Commission show that since 1996 the amount of clothing purchased in the EU per person has increased by 40%. Annually,...
A new era in waste management
In Redzikowo, located within the Słupsk Special Economic Zone, a state-of-the-art Waste Thermal Processing Facility (ITPO) has been established, marking a major milestone in...
A Ride Through History
As the glorious summer weather seemed likely to continue, I decided to go on a final cycling adventure of the year. The Polish countryside...
Poland: Defense sentinel of Europe
The changes that the Polish Armed Forces—Wojsko Polskie—have undergone since the outbreak of Russian aggression in Ukraine in 2014 are historically unprecedented, drawing on...
Dive into the genius
The new immersive exhibition at Farbyka Norblina in Warsaw takes viewers on a multisensory trip through Salvador Dalí’s eccentric, pioneering mind, focusing on the...
