In this episode, we sit down with Wojciech Borowski, Group CEO of McCANN Poland, a true titan of the creative industry both in Poland and internationally. Wojciech shares the captivating story of building business successes through the “Truth to Impact” philosophy. He reveals the strategies behind creating an award-winning campaigns, realized in partnership with Mastercard, to address the wave of Ukrainian refugees in Poland following the Russian invasion in 2022. He also opens the doors to McCANN Poland, discussing the pillars of organizational and personal growth. Join host Magda Petryniak as they explore the secrets behind McCANN Poland’s revolutionary approach.
At the Crossroads of Global Conversations
Situated at the heart of Europe, Poland is rapidly becoming a central hub for geopolitical, economic, and business discussions. Its vibrant conference and event...
Hydrogen Bolide
Students from Kraków University of Technology have started tests of a bolide containing a hybrid hydrogen-electric engine. It was engineered in four months by...
Underground EV Chargers
Łukasiewicz-Poznań Institute of Technology (Łukasiewicz-PIT) is preparing to start testing its new underground car charging station for electric vehicles (EVs) in April 2025. The...
Respect and Connection
Britta Kutz, Area General Manager in IHG Hotels & Resorts in Poland and General Manager at the InterContinental Warsaw, has been living here for...
Codec Master: Ewa Karczewicz
These days, everyone is familiar with all kinds of video streaming, like films, meetings, conferences, and pay-per-view services, all of which require fast data...
