Residents of large cities—professionally active, at various stages of life, with different needs and abilities when it comes to physical activity—make up a demanding group of fitness club clients. Together with Magdalena Szwed, Product Development Director for the fitness club brands Zdrofit, Fabryka Formy, Fit Fabric, Fitness Academy, My Fitness Place, and Saturn Fitness, we…
The fitness market in Poland has grown tremendously in recent years. Gyms and fitness clubs now offer classes for every age group—from teenagers to seniors. More and more companies are also partnering with sports benefit platforms. To get the full picture, let’s take a closer look at the Polish fitness market—its scale, trends, major brands,…
The newest Amazon Prime sport production tells the story of one of the most accomplished and acclaimed Polish athletes – Kuba Błaszczykowski. 109-times representative of Poland, the Captain of Polish representation team, the living legend of Borussia Dortmund and Wisła Kraków. The documentary offers unique access to the backstage of the footballer’s career including not…
The ‘TOP 5 Polish Sport Leaders’ ranking by the iconic Gentleman Magazine is a prestigious award for commitment to supporting and promoting Polish sport and creating its positive image in the country and in the world. It honors the work of both company leaders and athletes. Its main criterion, however, is not sport results, but…
